![]() TeleMessage’s WhatsAppArchiver is a unique platform tailor-made to solve compliance and regulation issues by capturing and archiving WhatsApp chats. Whether you use SMS or WhatsApp in your business, you must record mobile messages and capture voice calls that were made through these apps to stay compliant with various text message archiving and call recording regulations. For instance, financial companies in Europe that allow their employees to use SMS text messaging and WhatsApp at work must be able to capture and record the messages in order to comply with MiFID mobile phone recording regulations. In the business perspective, both channels can significantly help European companies to improve their internal communications and customer engagement, though their usage in business requires proper supervision and controls. While SMS uses a cellular network to allow people to send short and urgent messages, WhatsApp is an instant messaging app that is most effective for users that are always connected to the internet and want to have a more engaging mobile conversation with their peers. WhatsApp and SMS – though have the same user base, serve a different purpose. WhatsApp Business is a new version of the app that allows companies to create business profiles, allow multiple accounts to manage a profile, and take advantage of analytics – features that are only available on enterprise text messaging solutions but not on standard SMS apps which most mobile devices have. ![]() WhatsApp has also introduced new features that especially cater to the needs of businesses. While European users can send text messages to multiple recipients through SMS, the replies will appear as individual conversations on the SMS app, compared to the threaded view that WhatsApp has. While both SMS and WhatsApp support group messaging, there’s a significant difference in how they work. ![]() Group Messaging and Business-Grade Features ![]() On the other hand, WhatsApp allows users to send text messages to other WhatsApp users without counting words and without restrictions on multimedia attachments – all for free. In case they want to send these types of content, they need to use MMS instead, which is more expensive than a standard SMS. Aside from the fact that a single SMS message only allows for 160 characters, this platform also does not support voice messages, images, videos, audio files, documents. While mobile data usage does not come free, users do regularly have the option to connect to free Wi-Fi networks (while securely sending messages since WhatsApp use end-to-end encryption), and they don’t have to pay for every single message as well.Īnother reason for greater Europeans WhatsApp usage over SMS is that the former allows them to send more types of content than the latter. While users need a working internet connection to send a message on WhatsApp, it is not a big issue for Europeans since the region already has extensive 3G or 4G data connections available. travelers instead download WhatsApp before they travel to Europe. As such, instead of getting a local number once they arrive, most U.S. mobile carriers charge a hefty fee for international text messaging. mobile users traveling to Europe will also find WhatsApp more practical to use since most U.S. Some EU mobile carriers also allow their users to opt out text messaging as part of their bundle, and alternatively offer more enticing data packages to their customers. where SMS texting is priced at a flat rate and comes standard on nearly all mobile carriers, a single SMS text message in Europe can costs around 0.07 to 0.11 Euro cents, making it more costly to use than WhatsApp. ![]() The primary reason why WhatsApp is more popular than SMS in Europe is that it’s free and SMS is not. So why is it that WhatsApp has become so popular among Europeans? Here’s why: In contrast, only one-third of internet users in the United States have downloaded and use the app – most of which are people who have traveled to or have friends in Europe. In 2024, this Facebook-owned chat app hit global monthly active users of 2.8 billion, which has led many people to believe that it would soon replace SMS as the standard form for mobile.Īlthough SMS is still the leader in mobile communication, particularly in the U.S., there are some regions, such as Europe, where WhatsApp is fast becoming the mobile messaging platform of choice both among private users and businesses.Īccording to Statista, of the mobile phone internet users in the UK,84% actively use the app, and correspondingly, 81% in Italy, 73% in Spain, 65% in Germany, and 23% in France. ![]()
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